Introduction To Social Media
- What is social media
- Importance of social media
- How social media influences business
- Introductions to Social Media Channels
- How social Media channels & algorithms work (profile, a news feed, Declared behaviour & undeclared
- Behaviour)
- Social Media Facts & statistics
Social Media Optimisation
- Social Media account creations
- Setting up Facebook & LinkedIn Pages
- How to optimize Instagram for Business
- Social Media stories and optimization
- Create Facebook and LinkedIn Groups
- Setting up Facebook Business Manager
- How to do Video Optimization
- IGTV –Instagram Video Platform
- WhatsApp Marketing
- Setting up of podcast
- Influencer Marketing
Social Media Posts
- What are social media posts
- Type of posts (organic, sponsored & suggested)
- Structure of a post
- Hashtags & How to create & promote it
- Hashtag promotions and techniques
- Different types of Engagements in Social Media (Likes, comment, Shares, Tweets, Pins, etc.)
- Introduction to Visual Content Creation tools (Canva, Lunapic, PhotoScape, Piktochart)
- How to create impressive social media posts (Practical session & Assignments)
- Social Media post-performance analysis (how to Measure & optimise & improve)
- Social Media Management Tools (Hoot suite, sprout social, buffer, Zohosocial)
- Twitter management & analytics tools –Tweet deck, Twitter Counter
- Manage post publishing through tools (Assignment)
Community Building On Social Media
- Introduction to Social Media community building
- How to optimize social media business channels
- How to get Followers & how to do Group participation
- How to build community & brand awareness organically
- How to build fan page marketing on Facebook
- Setting up & optimization of Events and Live broadcasts on Facebook
- Facebook Messenger Marketing using Mobile Monkey
- Viral marketing on Facebook
- Techniques to follow on Facebook
- Techniques to follow in Instagram
- Techniques to Follow in Twitter
- Techniques to follow in LinkedIn
- Techniques to follow in Pinterest
- Techniques to follow in Google My business
- Techniques to follow in Reddit
- Techniques to follow in Tumblr
- Techniques to follow in YouTube
- Techniques to follow in Quora
Social Media Workflow
- What is Social Media Workflow
- Advantages and uses of workflow
- Steps to create a Social media workflow
- How to do Business Analysis
- Create Social Media Analysis
- How to do competitor Analysis
- Road map for Social media
- How to create a social media strategy
- How to execute social media strategy to business
- Create Social Media workflow for trainee business (Assignment)
Social Media Analytics
- Introduction to Social Media Analytics
- Facebook Analytics
- Instagram Analytics
- Twitter Analytics
- Pinterest Analytics
- LinkedIn Analytics
Social Media ROI
- What is social media ROI
- Objectives of measuring ROI
- Why Social media ROI is important
- Social Media Metrics
- Tools to measure ROI
Social Media Marketing
- What is Social Media Marketing
- Difference between social media Optimization & Marketing
- Introduction to Facebook & Instagram Advertising
- Types of Facebook Advertising Objectives
- How to target audience in Facebook Ads
- How to run ads in Instagram & Audience Network
- How to setup budget and schedule
- Different types of advertising costs & bidding options
- Types of Facebook ad formats
- How to setup Facebook Pixels
- How to use a power editor tool
- Run Facebook campaign and analyse the results
- Introduction to Twitter Advertising
- Types of twitter advertising objectives
- How to target audience in Twitter ads
- How to setup budget and schedule
- Different types of advertising costs & bidding options
- How to setup twitter conversion tracking
- Run Twitter campaign and analyse the results
- Introduction to LinkedIn advertising
- Different types of LinkedIn Advertising objectives
- How to target audience in LinkedIn Ads
- How to setup budget and schedule
- How to set up conversion tracking
- Run LinkedIn Ads and analyse the results
- Introduction to QuoraAdvertising
- Different types of Quoraadvertising objectives
- How to target audience in Quora ads
- How to setup budget and schedule
- How to set up conversion tracking
- Create ads for Trainees business